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The year 2024 is drawing to a close as various immersive technologies have unveiled many exciting advancements in devices, industries, etc. Immersive tech offerings that offer realistic experiences for use cases are in high demand as they offer value. The scale for immersive tech is going upwards with a wide range of apps, devices, and services that will inevitably be inexpensive in the coming year.
According to Skyquest, the global market value of AR and VR stood at around $30.6 billion in 2022 and is expected to increase to $521.28 billion by 2031.
On the aspect of devices, there were some lighter and more powerful devices following the release of Meta Quest 3 and the Apple Vision Pro. These three devices set the bar high for the other immersive gadgets in the market as multi-sensory technology in haptic gloves, suits, or even full-body rigs is used along with the headsets to allow users to feel touch, pressure, and experience movement within virtual environments. This type of technology is particularly valuable in gaming, healthcare, and training industries, where it can add a touch of realism and engagement across several use cases with the right Immersive Tech Solutions Provider.
In the healthcare industry, AR/VR revolutionized medical training and treatment through VR-powered simulations, which can help train surgeons in complex procedures. AR-guided systems can assist doctors in performing precise and safe operations.
The education sector embraced virtual classrooms and immersive training modules, offering learners engaging, hands-on experiences to prepare them for real-world challenges.
Immersive technologies have transformed customer experiences in the retail industry through virtual try-ons or product visualization using AR, while brands can leverage VR for captivating marketing campaigns.
Last but not least, the entertainment industry witnessed the massive adoption of immersive games and live music experiences that set a new standard for the industry.
The momentum in 2024 has set the stage for 2025 to be the defining year for immersive technologies, with significant advancements in AR, VR, and MR applications across industries with the right AR VR Development Company to help scale up to any organization’s expectations.
Advances in Gen AI have majorly enhanced AR/VR technology in 3D rendering, motion tracking, and processing. This has significantly improved gaming, particularly the realism of 3D characters and virtual environments, possibly increasing the dynamicity of game scenarios and interactivity.
The realistic simulations can also help practicing medical students to practice risky surgeries in a safe environment, enabling engaging learning experiences.
Edge computing is gaining traction alongside immersive technologies for faster processing speeds and reduced latency. This will make cloud-based AR/VR platforms more accessible anywhere, anytime, with effective collaboration and scalability.
AR will enhance online shopping experiences by allowing customers to visualize products in real-world settings. Brands can leverage AR for personalized marketing campaigns and offer engaging and interactive customer experiences.
The healthcare industry can use XR to develop immersive medical devices to facilitate healthcare professionals' higher efficiency and productivity and leverage a myriad of use cases.
In less than a month, 2025 will come around the corner as we witness the growing adoption of immersive technologies in broader integration across industries. Significant progress has been made in hardware affordability, software usage, and real-world applications like smart cities, sustainability, and collaborative workspaces that are no longer confined to niche applications.
This is the right time for businesses to harness the power of immersive technologies and explore how they can address their specific needs. To do that, businesses must choose the right immersive solutions development company. Novac Immerz, a strategic business unit of Novac Technology Solutions, a top immersive solutions provider, can help enterprises position themselves as pioneers in a rapidly evolving digital landscape through immersive solutions. This will help them be ready to capture opportunities that 2025 will undoubtedly bring.